Is Cheap Web Hosting Actually Cheaper?
Have you ever heard the expression you get what you pay for? Why no, you were
raised by wolves and have only recently come to learn the greatest clichés of human
civilization! Nevertheless, the philosophy behind that old cliché is still valid: if you
buy cheap you will get cheap. If you accept something for free, you cant really
The same is true when it comes to cheap web hosting. Your first thought is probably
something along the lines of why pay for web hosting when so many companies are
giving away services for free? You cannot totally discount the idea of free
webhosting. For some individuals, and even some small companies, a simple web hosting
package may be suitable. Because these companies have no money to invest in superior web
hosting services, they are content with free or cheap hosting. Then again, some of the
best features of pay web hosting are not that important to them.
They may not mind a large banner on the top of their homepage. They may not put great
importance in consistent uptime or functionality. They may not even care about uploading
specific types of content like video, audio or other forms of multimedia. In other words,
the more you care about your website and the more control you want over it, the more money
you should be willing to pay.
Cheap websites are known to have problems with total uptime, bad customer support,
especially in technical areas, and multiple restrictions on what can or cant be
uploaded. You may not be allowed to upload video footage, audio sounds or songs or other
forms of multimedia content. You probably know that most free websites insist upon having
banner ads and pop under ads appear along with a users homepage. To some this may
not be a big deal but to others it is a significant distraction from selling the primary
product or service.
Its comparable to having your own retail store and then letting an independent
salesperson talk to all of your customers as soon as they enter the room. If you only have
a few seconds to win over your customers interest to start with, wouldnt you
rather you have their full attention when making your pitch? Banner advertising is
distracting and shows your customers that all in all, you really dont care about
your own marketing campaign.
If free or cheap web hosting actually costs you money that you could be making, can it
really be considered cheaper? How much money will you lose from downtime? How much money
will be lost by consulting inexperienced technical support? How many individual sales will
banner advertising lose for you? Calculate the cost and determine whether one sale lost
will make up for a reasonably low monthly subscription rate.
Competitive web hosting offers you many more high-tech features that will help to
professionalize your business in the eyes of the viewing public. Your company will only
benefit from the total freedom that pay web hosting brings you. You only have the capacity
to think outside the box and come up with something brilliant if you are given full
control over your marketing efforts!
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