How Should You Evaluate A Competitor's Site?
Internet is a fantastic platform to promote a business and make good revenue as well. This is probably the reason why a number of new websites are hosted every single day. However, as bizarre as it may sound, there are still many small business owners who do not have a website. On the other hand, there are many websites that are not generating as much revenue as they ideally should. One of the prime reasons behind lack of revenue generation is the fact that proper research is not carried out before designing and hosting a website. The first thing that any potential website owner should do before hosting his/her site is to carefully evaluate the competitor's site.
In this day and age, it is vital to have a website that communicates the genre of your business, the services that you offer and the background of your company. Gone are the days when potential clients walked into the office of one service provider to the other in order to choose the right one. Today, a potential client would just spend a few hours on the Internet and browse through a number of service provider websites.
By evaluating your competitor's site, the first thing you get to learn is everything about your competitor and his/her business. A good and successful businessman would know his competition in and out. Ideally, you need to spend a lot of time evaluating your competitor's site.
Evaluating your Competitor's Site
To start with, you can probably go through the way your competitor has designed the site pages. Browse through the colors that he/she has selected, the font that has been chosen and the overall design. The next aspect that you should evaluate is the content on the competitor's site. While evaluating your competitor's site, do not be too critical about it. The one thing you need to remember is that your sole purpose of evaluating his/her site is not to point mistakes in it. Your purpose is to take what is good from the site and leave the rest.
By evaluating your competitor's site, you know exactly what your competitor is trying to offer and communicate to the potential clients. There is every chance that your competitor might have missed onto something. There is also every chance that you could present the same content in a rather fresh manner that would attract more clients towards you.
Another important benefit of evaluating your competitor's site carefully is getting to know the keywords that the site stresses on. Ideally, you should also try to use similar or even same keywords if you feel that your competitor is getting a good response through search engines. By using the same keywords you would end up on the same page as your competitor and hence a lot of traffic would be diverted to your site as well.
Evaluating your competitor's site is like sneaking into his/her game plan and understanding the strategies.
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